NASCAR announced yesterday in Las Vegas that it has joined forces with American Ethanol, an ethanol initiative backed by Growth Energy, the National Corn Growers Association and its state affiliate associations, including the Kentucky Corn Growers Association (KyCGA).
“We are proud to be part of this exciting new venture with NASCAR,” says Jim Barton, chairman of KyCGA’s Promotion Council and corn farmer in Lexington, Ky. “The partnership will allow us to show NASCAR’s fan base that ethanol is not only ‘green’ but can be used in high-performance engines. We also hope to bring more information to the public about how family corn farmers are growing, and will continue to grow enough corn for food, livestock feed and fuel.”
As part of the multi-year agreement, America Ethanol will be highlighted on every vehicle running in a NASCAR race and be prominent on NASCAR’s Green Flag. In addition, American Ethanol will sponsor a new award for every race, be featured on-site race day events and more. American Ethanol will support drivers, teams and tracks with marketing, promotional activities and advertising.
“NASCAR and American Ethanol are ideal partners,” said NASCAR Chairman and CEO Brian France. “NASCAR is a great American sport in its third generation of family ownership, and ethanol is produced from the harvest of family-owned farms across our country’s heartland.”
“American Ethanol’s new partnership with NASCAR is much larger and more ambitious than a typical sports sponsorship,” France added. “Here we have an entire industry looking to NASCAR to communicate its message that America is capable of producing its own renewable, greener fuel. The entire NASCAR industry will benefit from American Ethanol’s multi-faceted support of NASCAR, as well as from thousands of farmers and members of the ethanol supply chain now serving as new ambassadors for the sport.”
Led by Growth Energy, nearly 100 different entities – from individual ethanol plants to Corn Grower Associations to biotech companies – are rallying around NASCAR to communicate their ethanol message.
“E15 is an enormous opportunity to reduce greenhouse gas emissions, create U.S. jobs, and strengthen national energy security by reducing our dependence on foreign oil,” said Tom Buis, CEO of Growth Energy. “There is nothing more American than NASCAR, and there is no fuel more American than ethanol. We are so proud that the bounty of American farming will be used in NASCAR racing.”
For more information, visit www.americanethanolracing.com
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